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Eco holder, photo 9

Coca-Cola Poland

Eco holder

Project info

Design
Magdalena Tekieli
Client
Coca-Cola Poland
Project
Eco holder

A plywood holder for Coca-Cola with a rope handle, printed with the company's commitment to lower the calorie content of its drinks in Poland.

Close-up of the Coca-Cola plywood holder: printed sugar cubes, a red -10% badge and the line on lowering calorie content
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The plywood holder is a box with an opening in the side and a rope handle. Its sides are printed with how the company is lowering the calorie content of its drinks in Poland: in numbers, simple icons and a red accent.

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The back carries only The Coca-Cola Company mark, and a sliding lid with a small finger hole closes the box. A simple form and natural wood turn a message into an everyday object.

Eco holder, photo 10
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